I bought a Philips cordless phone today, but this post has nothing to do with the actual phone. I want to talk about the packaging: inside the box, everything and I mean everything was wrapped in tissue paper. No plastic bags, no petrochemicals harmed in the making of the packaging, etc. (well OK there was a sticky plastic protector over the LCD screen on the handset)
While I'm sure there are all sorts of interesting arguments for and against this type of packaging like "is using all that tissue paper really more environmentally friendly than a few plastic bags?" what struck me the most was the incredible out of box experience. Even unwrapping the two AAA batteries felt special because of the association of unwrapping with gifts. Yes, everything inside the box felt like a gift - even the belt clip - and it felt like there was exquisite attention to detail too!
So I'm not sure what role the marketing people played in all of this, but I would love to see more products follow this example.
Now, imagine if you will, a shiny new iPod nano in its pretty little box wrapped up in tissue paper just waiting for you to free its inner shininess!
Pictures follow after the break.
All wrapped up
Everything gets the tissue paper treatment (except the instructions)
... even the beltclip and the batteries!
Handset with the only bit of plastic packaging - the screen protector